Top 5 Personal Finance Budgeting and Planning Apps on Android in Kenya - Q4 2021

During the fourth quarter of 2021, the top 5 personal finance budgeting and planning apps on Android in Kenya showed varying trends in downloads, revenue, and active users. Here's a detailed look at their performance:

CashBook: Business Ledger Book experienced fluctuating weekly downloads, peaking at 904 in late September and then seeing a dip to 434 in mid-October. The app's downloads recovered slightly towards the end of the year, reaching 686 in the last week of December. Active users also showed a similar pattern, starting at 3.2K in late September, dipping to 2.5K in mid-October, and rising again to 3K by the end of December.

Budget planner—Expense tracker saw a gradual decline in weekly downloads from 445 at the end of September to 183 in the last week of December. Revenue for this app varied, with peaks of $12 and $13 in late September and December, respectively. Active users also decreased over the quarter, from 657 in late September to 440 by the end of December.

Wallet: Budget Expense Tracker had a relatively stable revenue trend, peaking at $35 in late September and fluctuating around $14 to $25 for the rest of the quarter. Downloads started at 441 in late September and gradually decreased to 111 by the end of December. Active users showed a decline from 1K in late September to 638 by the end of December.

1Money: expense tracker budget exhibited a steady revenue stream, with weekly earnings ranging between $10 and $32. Downloads fluctuated, starting at 357 in late September, dipping to 67 in mid-October, and then recovering to 176 by the end of December. Active users also showed some variation, beginning at 915 in late September and ending at 695 by the end of December.

Spending Tracker maintained consistent weekly revenue of $1 throughout the quarter. Downloads fluctuated, starting at 258 in late September, dipping to 50 in mid-December, and rising again to 138 by the end of the month. Active users started at 608 in late September, decreased to 407 in mid-December, and then rose to 518 by the end of December.

For more detailed insights and data, visit Sensor Tower.